Mobilization for Welfare, October 2023


October 3, 2023


Kvarterhuset, Amagerbro


Mobilization for Welfare


Morten Skov Mogensen, Britt Wendelboe, Andreas Henriksen, Helene Bækmark, Torben Frølich, Mie Andresen, Janne Kofoed, Jan Sørensen.


Anders Buur Erlendsson is Mission Director at the Danish Design Center. Jakob Schjørring is Head of Social Affairs at the Bikuben Foundation. Hakon Elliott Mogensen is founder and CEO of Forvandlende Fortællinger

It started in January...

Back in January, we began our work on shaping the Academy's new Agenda of Change, which focuses on the welfare society. Based on the discussions at the lab in January, which were about "care" and The Meaningful Long Life, the Academy's secretariat in collaboration with a group the memebers has since continued to work and shape the agenda "Mobilization for Welfare".  

Mobilizing for Welfare takes the pressing challenge of a shortage of people who want to work in the welfare professions and zooms in on the issue:

How can more people contribute to the welfare tasks that are the foundation of our welfare model?

There is a need to rethink how we as a society take on welfare tasks, develop our social model and build society's capacity for people to give of themselves and care for each other.

The purpose of the lab on October 3rd was to dive into four work streams, qualify and further develop the work and start sketching experimental paths forward.

Inspiration and tools to create experiments and new stories

The lab started with us being prepared by listening to presentations which provided tools and inspiration on how to work with developing experiments and transformational stories.

Anders ErlendssonMission Director at DDC - Danish Design Center, shared knowledge about experimental approach to change.

Jakob SchjørringHead of Social Area at the Bikuben Foundation, shared experiences on how to delimit an experiment to create innovation and learning.

Hakon Elliott MogensenCEO of Transforming Stories, shared knowledge and tools for working with the role of stories in social change.


3 experimental tracks and a new narrative of the welfare society

Prior to the lab, the work group had scoped in three experimental tracks that they found relevant and interesting to develop. These were worked with in the second half of the lab, where the members were divided into the four tracks.

1. community-care:
How can we reactivate and stimulate community-care in a Danish context?

2. Voluntary Professional Communities:
How can voluntary professional communities contribute to improving welfare and interact with public institutions?

3. The future of hiring:
What does the future of employment look like and can we create greater flexibility through, for example, hybrid/shared employment across organisations and sectors?

Along with these three tracks, the work group also saw the importance of working on the narrative of the welfare society. A retelling of the welfare society is needed if people are to see the point of contributing to welfare in new ways. We need to work on narratives about the big change that the concrete experiments speak to.

4. A new narrative of the welfare society:
What is the essence of welfare - and how do we activate narratives that enable more people to contribute to welfare?

The experiments and the retelling are each other's prerequisites. Learning and insights from the experiments must be played into more policy and agenda-setting activities and the overall narrative - and what gives us access to intervene at that level is that we ourselves are taking action and have concrete experiences to offer.


The lab was an important step in the process of mobilizing for prosperity.

Going forward, a plan will be made on how to execute the change agenda.